Why use a Web Design Service?
When one considers that 85% of web users will utilise the search engine for information, and that 90% of all internet traffic is generated through the same way, you begin to realise the importance for a business of having an attractive, 'eye-catching' web site, with easy navigation and providing relevant and appropriate content. Using the services of a Web Design team, offers a business the opportunity to collaborate with experts in their field, to develop their sales potential and maximise their online presence.
What Services are Required?
When choosing a Web Design company, there are certain services which should be offered in their portfolio;
Cost efficiency, can they deliver the web site you require, for a price which you can afford?
Will they provide the option of re-designing your existing site rather than developing a completely new one? Sometimes, all that is needed is a fresh view to update the content and graphics, in order to make a web site profitable.
Do they offer CMS (Content Management System), which will allow a business instant access to their site, and the ability to customise the content and design at will? The technology engages user-friendly interface, and needs no technical skills. It delivers the potential to alter text or graphics, of particular use if the company is holding a sale or some other kind of promotional event.
Can they guarantee SEO (Search Engine Optimisation)? This is a way of ensuring that a web site is easily accessible to the search engine, significantly improving the chances of referral and optimising the efficacy of the site.
Lastly, do they offer a good maintenance service? Can they deliver adequate back up once the new site is active, offering updates and amendments to increase profitability and raise awareness for the business?
How is a Web Design Project Managed?
The development of a new web site is generally a 5 step operation;
Firstly the designer will analyse the clients requirements; what services do they want included on the site and who will be their target client base?
Next to be considered are any particular specifications; how should the site look, what 'mood' does the client hope to achieve and are there any corporate colour schemes to be incorporated? It is also at this second stage that the designer will consider the structure and navigation of the site.
The next step will be the creation of a graphic template for the client to view, add any input, or make any alterations..
Once this has been approved, the first version of the website will be developed, typically showing the home page and offering options for the content pages from which the client can make his selection.
When all the page layouts have been approved, the Web Designer will typically liaise with the Content Editor to work in collaboration towards the completion of the project, and the launch of the new web site.
Options for Design Services
While most small businesses prefer the more personal service offered by a locally based Web Design company; some larger organisations are seeing the potential in employing 'Virtual staff' by using Offshore Project Outsourcing.
The system works by using technicians in other parts of the world (India, The Philippines) to remotely manage the design and the development of your web site. It allows for a greater flexibility in service provision and can prove highly cost effective when applied correctly.
