Every business needs a website that looks good and reflects their brand, mission and values. It doesn't matter if you're a multi-national corporation, a regional business or a small, local company - a well-designed website will improve traffic and conversions, as well as instilling trust and improving your brand image to consumers.
What Should I Consider?
When you're searching for a web design company for your small business, there are three primary aspects to consider. Firstly, all businesses should opt for a company that is going to meet the general needs of businesses looking for web design solutions - that's good user experience or functionality, and high impact design.
However, SMEs need to consider a third aspect, and that's that a company can specifically meet the needs of small businesses who typically have different requirements to large, multinational corporations. A company that has worked exclusively with large businesses may try to incorporate aspects that aren't relevant to small businesses, so check out some of the past work of web design companies to see how they could help your business.
Meeting Small Business Needs
When it comes to getting a perfectly designed site that helps both promote and grow your small business, you'll be looking for different services compared to a large business which is already well established. Along with growth and promotion, you'll want to find a company that offers low cost solutions for small businesses to help keep you within your budget.
Here are some common small business needs, and how good web design companies should be looking to meet these requirements:
Web design companies offering services for small businesses should have special packages for low volume design needs. Try to find a company that offers budget rates for 5 or 10 page websites. This should give you everything you need initially, without breaking the bank.
Web design companies that work with large businesses quite often use predesigned website templates that are personalised for each individual business. This saves the company time and means that websites have a certain uniformity, but these templates aren't always relevant to small, niche businesses and don't do anything to help them stand out amongst competition. Try to choose a web design company that offers customised web pages based on unique designs.
Search Engine Optimisation
If you're trying to promote and grow your business, a good web design company should be looking to make your website suitable for you, your clients and potential customers, and search engines. You want your website to promote your business, be easy to use for your customers, but also contain enough information presented in the right manner so that it can be picked up by major search engines, helping to widen your audience.
Web Design Companies Offering Services for Small Businesses
There are many companies all throughout the UK offering web design services for small businesses in particular. If you're looking for some inspiration, you could start by checking out what's available from the following companies:
The Holt Partnership
Based in Hertfordshire, The Holt Partnership offers web design services for both small businesses and larger corporations. For small businesses, the web starter package is ideal. The package includes a three page website, so it's perfect for start ups, and at £150 it's also a good choice for those working to a strict budget.
One aspect to take into account is that templates are used, but businesses do get the choice of over 500 designs, so there's plenty of scope for getting your own personality into the site.
The C21 studio is based in East Sussex and is dedicated to helping small businesses grow their customer base. Websites are custom made, so there's plenty of opportunity for personalisation and individuality, and all sites are designed in an SEO friendly manner with the Google search engine in mind.
The company have successfully designed websites for many small businesses including Four Seasons Holistic Veterinary Care, William Blake Associates, and Alison Blake Physiotherapy.
Freshpage are a relatively young web design company, having only been started in 2011. Yet founder Alex Rees has more than a decade of web design experience and is trusted by SMEs across the country. Freshpage specialise in building professional looking, resilient websites for small businesses at affordable prices.
They also ensure that all designs are compatible with major tablet and smartphone setups, so you can expand your customer base easily to those who prefer to use iPads or Android phones for their internet connection.
Finding the Balance Between Quality and Price
Prices for web design vary depending on the company chosen and the exact needs of the business, but there are ballpark figures so you know whether or not you're getting a good deal.
For a small website, between three and five pages, you should expect to pay a one off fee of between £130 and £150, with a small annual fee for domain renewal if you've opted for hosting too.
For larger websites containing around 10 pages, £250, or roughly £20 per month, is a sensible figure. Prices for larger websites will vary considerably depending on requirements and individual circumstance.
If you're interested in finding a UK based web design company that offers specific and dedicated services for small and medium businesses, just fill out the form at the top of this page and Expert Market UK will compare companies to find one that perfectly suits your needs. We'll also compare prices, so you can be sure you're getting a great deal.